Tag: Fresh Milk

Launch of Fresh Milk/Healing Arts Initiative Public Art Projects

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What: Launch of Fresh Milk/Healing Arts Initiative Public Art Projects
When: April 29th, 5-6 pm
Where: The Carmichael/Trailway Crossing, St. George

The Fresh Milk Art Platform, Future Centre Trust, Environ Ltd (Adopt A Stop Barbados) and The Healing Arts Initiative in partnership with CULTURUNNERS as part of the World Health Organization are pleased to invite you to the launch of a collection of artistic interventions which will be held at the Carmichael/Trailway crossing on the Barbados Trailway (click the link for a Google Maps Pin).

Six local artists have been commissioned to create new works strategically installed as artistic interventions on the Trailway and incorporated into bus shelters placed in rural, underserved communities around the island as an outdoor exhibition opportunity.

The artists whose works we are celebrating include Anna Gibson who has provided artwork for the rain shelter, Dion Gibson and Anya Greaves who have provided artwork for the benches on the Trailway. The bus shelters will be situated in St. John, St. George, and St. Andrew with a series of new works created by Joshua Clarke, Versia Harris, and Amelia Rouse.

Do join us and the artists at the Carmichael/Trailway crossing which will be accessible via the Boarded Hall Road where parking will be available. This event is free and open to the public, and light refreshments will be available.

ABOUT THE PROJECT:

This project recognises the role of the arts sector in addressing the growing mental health crisis caused by the COVID-19 pandemic, followed and further impacted by the La Soufriere volcanic eruption and Category 1 Hurricane Elsa.

The pandemic and occurrence of natural disasters have reminded us of the value of green spaces and the natural environment to enhance our physical, mental, and spiritual wellness. It is well known that people, and children in particular, recover better and flourish in the outdoors. While Barbados is blessed with many beaches where locals can recreate, there isn’t enough variety of safe outdoor recreational activities promoting active mobility for young people and families.

The Future Centre Trust has been working for some time to repurpose the historic train line located in the south-central part of the island in the St. George Valley.

With the support of the Healing Arts Initiative, Fresh Milk is pleased to be collaborating with the Future Centre Trust and Environ Ltd (Adopt A Stop Barbados) to work with local artists and to strategically install these artistic interventions on the trailway as a linear outdoor exhibition opportunity, giving artists a chance to contribute to this dynamic and highly anticipated public project. Secondly, we proposed the intervention of three additional outreach solar bus shelters to be placed in underserved rural communities.

Healing Arts was launched in 2020 under the auspices of the World Health organization as part of The Future is Unwritten, a global initiative calling for urgent cooperation between the Arts Sector and United Nations Agencies in order to amplify and accelerate the implementation of the UN Sustainable Development Goals, the most ambitious and comprehensive global development plan in human history. With leading UN Agencies describing the recent pandemic as nature’s first ‘warning shot’ to civilizations playing with fire, global cultural action that contributes to the envisioning and shaping of a more resilient, healthy, and sustainable future is now more urgent than ever.

Established as part of the United Nations’ 75th Anniversary Programme (UN75) and Decade of Action, Healing Arts 2020-2030 is produced in 2022 by CULTURUNNERS and Arts & Health @ NYU under the secretariat of the World Health Organization’s Arts and Health Program.

Caribbean Linked partners with The Biennale Internationale d’Art Contemporain

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Caribbean Linked is pleased to partner with BIAC-Réseaux, a project supported by the EU funds Interreg Caraïbes, the Collectivité Territoriale de Martinique (CTM) and Campus Caraïbéen des Arts (CCA) on an intra-Caribbean residency supporting four artists who will each embark on a 4-week residency either in Martinique or Aruba.

The jury comprising representatives from Ateliers ‘89 Punto di Beyas Arte Aruba, BIAC-Réseaux, CCA and Fresh Milk reviewed the open calls and collectively selected Franz Caba (Dominican Republic), Taisha Carrington (Barbados), Chamika Germain (St. Martin) and Brice Lautric (Guadeloupe).

Caba and Carrington are alumni of the Caribbean Linked residency programme which was established in 2012 and has supported over 60 artists, writers and curators hosted by Ateliers ‘89, while Germain and Lautric are artists with diploma issued by the CCA.

Caribbean Linked is a regional residency and exhibition organised by Ateliers ’89 in collaboration with ARC Inc. and The Fresh Milk Art Platform Inc. It is a crucial space for building awareness across disparate creative communities by bringing together emerging artists from Anglophone, Francophone, Hispanic and Dutch Antillean Caribbean islands. This partnership with Martinique-based partners provides ongoing support to the Caribbean Linked alumni by building opportunities with our colleagues in the Francophone region.

The BIAC-Réseaux project aims to strengthen cultural networks across the Caribbean through training and a chain of artistic events culminating with the BIAC, which will take place in Martinique from October to December 2023. Curated by the South African curator Tumelo Mosaka, the show will bring together renowned Martinican, Caribbean and international artists and emerging practitioners.

DEADLINE EXTENDED – Fresh Milk/Healing Arts Initiative: Call for Artworks #2

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Earlier this year, The Fresh Milk Art Platform, Future Centre Trust, Environ Ltd (Adopt A Stop Barbados) and The Healing Arts Initiative in partnership with CULTURUNNERS as part of the World Health Organization, welcomed proposals by Barbadian-based contemporary artists for artworks to be installed along the Barbados Trailway.

While we plan for the upcoming launch and unveiling of these pieces to the public, we are thrilled to announce Phase 2 of our collaboration, with our second open call for works. This time around, three Barbadian artists will be selected to have their artwork featured on solar bus shelters, to be installed in rurally located, underserved areas of the island.

IMPORTANT DATES for PHASE 2:

Open Call Announcement: October 4th, 2022
Extended Submission Deadline: December 2nd, 2022
Jury Review of Proposals: December 3rd – December 9th, 2022
Artists Informed: December 12th, 2022
Public announcement of results: December 16th, 2022
Production of new works: December 18th, 2022 – January 27th, 2023
Submission of completed works: January 27th, 2023
Production and installation of works: January-February 2023

ABOUT THE PROJECT:

This project recognises the role of the arts sector in addressing the growing mental health crisis caused by the COVID-19 pandemic, followed and further impacted by the La Soufriere volcanic eruption and Category 1 Hurricane Elsa.

The pandemic and occurrence of natural disasters have reminded us of the value of green spaces and the natural environment to enhance our physical, mental and spiritual wellness. It is well known that people, and children in particular, recover better and flourish in the outdoors. While Barbados is blessed with many beaches where locals can recreate, there isn’t enough variety of safe outdoor recreational activities promoting active mobility for young people and families.

The Future Centre Trust has been working for some time to repurpose the historic train line located in the south-central part of the island in the St. George Valley.

With the support of the Healing Arts Initiative, Fresh Milk is pleased to be collaborating with the Future Centre Trust and Environ Ltd (Adopt A Stop Barbados) to work with local artists and to strategically install these artistic interventions on the trailway as a linear outdoor exhibition opportunity, giving artists a chance to contribute to this dynamic and highly anticipated public project. Secondly, we propose the intervention of three additional outreach solar bus shelters to be placed in underserved rural communities.

Healing Arts launched in 2020 under the auspices of the World Health organization as part of The Future is Unwritten, a global initiative calling for urgent cooperation between the Arts Sector and United Nations Agencies in order to amplify and accelerate implementation of the UN Sustainable Development Goals, the most ambitious and comprehensive global development plan in human history. With leading UN Agencies describing the recent pandemic as nature’s first ‘warning shot’ to civilizations playing with fire, global cultural action that contributes to the envisioning and shaping of a more resilient, healthy and sustainable future is now more urgent than ever.

Established as part of the United Nations’ 75th Anniversary Programme (UN75) and Decade of Action, Healing Arts 2020-2030 is produced in 2022 by CULTURUNNERS and Arts & Health @ NYU under the secretariat of the World Health Organization’s Arts and Health Program.

Work on the Fresh Stops bus shelter by Chris Welch
Work on the Fresh Stops bus shelter by Chris Welch

SUBMISSION REQUIREMENTS:

●  Must be work from artists living and working in Barbados;
●  Must be new work produced for this commission;
●  The solar bus shelter dimensions for the back of the bench should be 96″ x 24″, and for the side panel (two-sided) should be 32″ x 48″, both with a ¾” bleed included;
●  Artists may submit more than one design idea, however only one commission for a bus shelter will be awarded to each of the three artists.

How to Apply:

●  Application forms must be submitted through the Google forms portal here;
●  Proposals must be formatted and uploaded to the form as ONE PDF including:

– A description of the proposed work specifically responding to the call (500 words max);
– 2-3 concept sketches/work samples (embedded in the PDF);
– A bio (200 words max);
– A portfolio of 5 previous artworks (fully captioned).

●  Submissions should be titled as follows:
– Surname_First Name_Healing_Bus Shelter

Submissions that do not conform to this requirement will not be reviewed. Each separate project proposal must be submitted as a new application form.

CLICK HERE TO SUBMIT YOUR PROPOSAL!

If selected, final artworks must be submitted as files via WeTransfer, following the below guidelines:

SELECTION PROCESS:

The selection process will be led by Fresh Milk in collaboration with representatives from the three partner entities who will contribute to the review and selection process through a roundtable conversation to select works which align with the project overviews and the mission of the Healing Arts Initiative stated above. A total of three artists will be selected from this open call, one artist for each of the bus shelters.

WHAT THE PROJECT OFFERS:

●  The three selected artists for the solar bus shelters will each receive an artist fee of $1,000.00 USD;
●  Artists’ work will be showcased and promoted on all partner’s websites;
●  Artists’ work will be permanently installed in rurally located, underserved areas of the community;
●  The artists’ profile will be permanently housed on the Fresh Milk and partner websites, and their work will be widely promoted throughout Fresh Milk and partners’ networks.

DEADLINE FOR SUBMISSIONS EXTENDED TO DECEMBER 2nd 2022

About the Partners:

CULTURUNNERS produces cross-cultural campaigns, exhibitions and journeys, promoting peace-building & sustainable development through art. Launching at MIT in 2014, CULTURUNNERS’ first project was a multi-year artists’ road-trip broadcasting between the United States and the Middle East. It has since grown to encompass large-scale cultural exchange and diplomacy projects, an artist-led media platform, artists’ spaces and partnerships with institutions around the world.

Fresh Milk is an artist-led, non-profit organisation founded in 2011 and based in Barbados. It is a platform which supports excellence in the visual arts through residencies and programmes that provide Caribbean artists with opportunities for development, fostering a thriving art community.

Fresh Milk offers professional support to artists from the Caribbean and further afield and seeks to stimulate critical thinking in contemporary visual art. Its goal is to nurture artists, raise regional awareness about contemporary arts and provide Caribbean artists with opportunities for growth, excellence and success.

The Future Centre Trust is a non-governmental organisation focused on raising awareness of environmental impacts to Barbados and the planet with a vision to be “a catalyst for sustainable living today and tomorrow”.  It is the main executing entity for the Barbados Trailway Project – a paved bicycle and pedestrian path located primarily on right-of-way lands of the former Barbados Railway.

This network of multi-purpose walking, hiking, running and cycling trails will provide year round recreational access for both locals and visitors, considerably expanding much needed public green space on the island.

For the past 25 years, Adopt A Stop has provided regional and international companies with a unique opportunity to display their products and services on bus shelters and benches in Barbados. The concept for Adopt A Stop was created by Barbadian Barney Gibbs while studying at Cambridge University. The project was then introduced to the island in 1993 as a socially-conscious way to provide a much-needed amenity. The priority was tropical designs constructed with local materials, placed at prime locations to give maximum impact.

The traveling public has embraced the project. The medium provides popular seating and shade for users; while increasing traffic rates mean drivers and passengers are frequently stopped in front of sponsor’s signage.

Jury Report: Tilting Axis Fellowship 2023

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In Fall 2019, Het Nieuwe Instituut joined forces with Tilting Axis to offer a Fellowship to one mid-career or established applicant based in the Caribbean. Barbadian multi-disciplinary designer and architect Israel Mapp has been selected as the recipient of the Tilting Axis /Het Nieuwe Instituut Fellowship 2023. Israel Mapp will begin the Fellowship at Het Nieuwe Instituut in Rotterdam starting February 2023 and will continue his research and activities through July 2023.

See the announcement on the Tilting Axis website here.

Barbadian multi-disciplinary designer and architect Israel Mapp

Procedure

The fellowship is supported by Het Nieuwe Instituut as lead partner and host, and will include collaborations with its partners, the Amsterdam Museum, De Appel, Stedelijk Museum Amsterdam and Kunstinstituut Melly. By the deadline for the application on May 27th 2022, Het Nieuwe Instituut and Tilting Axis received 9 eligible entries in response to the open call, from eight territories in the Caribbean region: Barbados, Cuba, Curaçao, Dominican Republic, Jamaica, Suriname, The Bahamas, and Trinidad & Tobago.

All the proposals were reviewed by a committee composed of the following members:

  • Aric Chen, Artistic and General Director, Het Nieuwe Instituut

  • Setareh Noorani, Researcher, Het Nieuwe Instituut

  • Iyawo (Holly Bynoe Young), Sour Grass and Tilting Axis co-founder

  • Annalee Davis, Visual Artist, Founding Director of Fresh Milk, Sour Grass and Tilting Axis co-founder

  • Jessy Koeiman, Curator Collective Learning, Kunstinstituut Melly

  • Mark Raymond, Director of the Graduate School of Architecture at the University of Johannesburg in South Africa

  • Huib Haye van der Werf (Interim Director), Director at De Appel

  • Inez van der Scheer, Junior Curator of Contemporary Art, Amsterdam Museum

  • Charl Landvreugd, Head of Research and Curatorial Practice, Stedelijk Museum Amsterdam

Submissions and interviews were evaluated based on their ability to present a clear proposal outlining their thinking, projected investigation, and how the fellowship would expand and enrich their practice. Four candidates were shortlisted and invited to an online interview with members of the selection committee on 22nd June 2022. Following the interviews, the committee selected Israel Mapp as the recipient of the 2023 fellowship. The other shortlisted candidates were Dayana Trigo Rames (Cuba), Jorge Pablo Lima (Cuba) and Miguel E. Keerveld (Suriname).

General Comments

The members of the jury were impressed by the spirited and dynamic nature of the projects, as well as the ambition of the applicants. The set of applications showed a variety of working methodologies and media, ranging from installations and architectural designs to the role of curating as an artist and various forms of social, political and symbolic public engagements and activism.

The jury was pleased to have received applications from applicants based across three linguistic territories of the Caribbean. Submissions responded to urgent themes including the climate emergency, colonialism, social consciousness, material cultures and architectural innovations found in nature, histories and literature.

The shortlisted projects investigated the nature of pathology in design, knowledge building within collective and co-creative practices, the role of architecture within ecology and embodied knowledge along with exploring non-extractive material considerations in the era of climate emergency.

Comments on the Selected Proposal

Israel Mapp’s proposal “Above Oceans” was supported unanimously during the interview process because of its considerations around material cultures and their connection to tangible and intangible heritages. The clarity expressed along with his poetic, empathetic and human-led explorations made his exchange with the jury memorable. In addition, Mapp was able to expand on his idea of creative placemaking in a meaningful way connecting several of his unique interests to the strengths of each partner institution.

This opportunity to engage in more intimate and nuanced ways with partner institutions is something that is very attractive to the legacy of the Fellowship. His inquiries and curiosities deal with the very real eco-challenges that are being faced by every Caribbean nation. “Above Oceans” points to material culture as praxis and identity and the urgency around forming community and institutional support using generative, open and humanist value systems.

His ambition includes embracing new learning through the introduction of labs which will create a growing reference library and continued opportunity to develop resources that can bring more wholeness and unification to the creative landscape of Barbados through exchange and co-ideation/co-creation. Collectively the jury was thrilled by Mapp’s interest in reworking clay, fibres from native flora, and limestone found in colonial architectural forms, and in re-presenting these materials in ways that will engage in an ethos connected to a regenerative circular design, that will involve creating more adaptive spaces that embody unlearning and transformation for these urgent times.

On receiving the news that he had been awarded the fellowship, Mapp shared this statement with the jury:

“Above Oceans is not the beginning, it is a point along an exploratory journey for me recognizing and acknowledging how landscape influences Barbadian identity. I truly enjoyed developing the “Above Oceans” proposal for the Tilting Axis Fellowship. It was a process of introspection and discovery working towards an alignment of love, joy, my talents and interests, and the needs of community.

I am equally thankful for the Tilting Axis | Het Nieuwe Instituut Team for taking the time and effort to consider, analyze and inquire with interest about Above Oceans. Receipt of critical feedback from one’s peers has always been an empowering experience for me. It often provides multiple and diverse perspectives that one would have not considered, drills down to the details that matter and ultimately adds more value and depth to the initial idea. Good design comes about when good questions are presented. This process with The Jury was insightful, and inspired me to review, refine and develop the proposal with the view to implement in Barbados. They asked great questions.

I am extremely grateful for and accept this gift and opportunity to continue and expand the work I have been doing in Barbados to which the fellowship will provide. It is also one of meaningful exchange, exploration and discovery; experiences that I value and contribute greatly to my work. My practice calls for experimentation and the exploration of the possibilities; working in the creative environment of Rotterdam will be an excellent observatory and laboratory.

The next six months will be critical in the planning of the fellowship beginning 2023. In addition to having access to the resources of Het Nieuwe Instituut, the partnering organisations and building new relationships, I look forward to taking opportunities for research and development, and collaborations towards approaches in architectural-product design routed innately in Barbadian material culture and a parallel track on understanding the development and operations of creative clusters. I look forward to sharing the fellowship and its fruits with my peers across the ocean.”

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Above is a selection of images from Mapp’s work which features:

  • Architecture: Urban Renewal Project Union at Beckwith Creative Cluster, Bridgetown.

  • Product Design Homewares: CartoGraphs – surface design of recovered Sukabumi stone tiles and Hot Tea clay tea pot product development.

  • Product Design Fashion: Flotsam+ Jetsam : Rescued Ocean Objects Reimagines and Hot Tea.

Announcing Selected Artists from the First Fresh Milk/Healing Arts Initiative Open Call!

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The Fresh Milk Art Platform, Future Centre Trust, Environ Ltd (Adopt A Stop Barbados) and The Healing Arts Initiative in partnership with CULTURUNNERS as part of the World Health Organization are pleased to announce the Barbadian artists, selected by jury members across each participating entity, who will design new works to be incorporated into one rain shelter and two benches for installation on the Barbados Trailway Project.

Anna Gibson will provide artwork for the rain shelter, while Dion Gibson and Anya Greaves will provide artwork for the benches. Their works will be installed in May/June of this year. Congratulations to the artists, and stay tuned to see their completed pieces!

Learn more about the artists and see previews of their proposed artworks below.

About Anna Gibson:

Anna Gibson
Concept sketch (detail) of Anna Gibson’s proposed artwork for the rain shelter

I’m a Barbadian contemporary artist who explores multiple mediums, crafting images of body manipulation through realism and expressionism. I have been practicing for over 5 years completing my Bachelor Degree in Fine Arts (2017). I have been able to participate in some local (Barbados) group exhibitions at The Punch Creative Arena, UN women ‘1in3 Art Exhibition’ at the UN House Barbados, ‘Young Artist’ at The Barbados Arts Council Art Gallery and more.

My artwork is routed in exploring women’s’ bodies and their relationship between our cultural, racial, and social environment. Focusing on insecurities, my artwork explores and exposes the vulnerabilities women have about their differences to each other, and how they seek to mentally and physically mask or morph their bodies, in an obsessive process of evolving, using various beautification methods to achieve acceptance.

Excerpt from her proposal for the rain shelter:

In response to this project’s agenda of valuing our natural environment and taking mental comfort in its properties, I decided to depict an interactive space between us and nature. Due to the pandemic, we have been restricted and confined in various ways, especially with the constant presence of the mask, which feels like it has become a big indicator of the surreal timeline we are living right now. Using the mask as an analogy of inhaling and exhaling, I focused on creating imagery with movement and lightness to ease the mental suffocation that the mask represents.

About Dion Gibson:

Dion Gibson
Concept sketch (detail) of Dion Gibson’s proposed artwork for one of the benches.

Dion Gibson is a Barbados born visual artist and graphic designer. He began his artistic venture in 1990, using a range of media from watercolours and pastels to acrylics, and since acquiring a Bachelors in Graphic Design, has begun a new journey into Digital Art rendering. Digital media exploration has gradually begun to affect & challenge his fine-art practice.

Acknowledged as having a way of capturing ‘the dramatic’ especially in his use of composition, Dion delights in the Surreal and is passionate about bringing dreams and visions to life. His concepts can be unconventional at times, carrying a futuristic value and a satisfying attention to detail. He will often times request a black canvas to get his work started.

Some of the artists that inspire him are Kervin Andre, Stanley Greaves, Timothy Parker and Salvador Dali.

Dion believes that art is a medium that has the capacity to challenge how we see the world and invariably affect how we relate , how we engage and how we live. Part of the role of art is to help others see what is possible. He is looking forward to widening his scope in the area of ‘Art as Activism.

Excerpt from his proposal for the bench:

[This artwork] tries to offer  solutions to Mental Health issues while taking a look at the effects of Covid, La Soufriere Volcano and Hurricane Elsa. It tries to communicate the unique emotions of each natural activity by drawing the connections towards men in society. In so doing, it draws the line between poorly managed or unresolved emotions in men, mental health and suicide … The tears seen on each man’s cheek are important, because society generally does not allow men to cCry” which results in unhealthy pent up of emotions. Here we are letting men know that “it is okay to cry” (…allow your tears to be washed away by the sea.) 

About Anya Greaves:

Anya Greaves
Concept sketch (detail) of Anya Greaves’ proposed artwork for the bench.

Anya is a 19-year old Barbadian visual artist, expressionist and hobbyist. Her eyes are the windows to her resplendent and complex imagination; her hands, her instruments. From the lively and colourful world around her, she draws her inspiration, and from it she emanates her vibrant and unique perspective.

Anya has an innate artistic gift, and from the moment she gripped a crayon, her creativity was
communicated through her strokes. With influence from her parents, she was exposed to and enamored with the sundry textures and mediums of arts and crafts. Throughout primary and secondary school, she had a drive to refine her skills and took to drawing, painting and mixed media. In secondary school, she formed a mentoring relationship with her art teacher; criticism and love. From it she attained a grade 1 at CXC Visual Arts.

She uses art as her gateway into another dimension and flourishes in the joy of creating whenever she can. Her focal point is in “Making your dreams reality.”

Excerpt from her proposal for the bench:

Recent events in world history, particularly on my small island of Barbados, have shaken us. Throughout my life, the thought of a pandemic has never dawned on me. Initially, the virus’s emergence in China seemed far away, and I never dreamed it might travel over the ocean to Barbadian shores …  We desire stability as we emerge from the mental coop that [the pandemic, La Souffriere volcano and Hurricane Elsa] forced us into, and the proposed concept seeks to demonstrate this. It depicts a contrast between the past: the historic train line, and the present: the Barbados Trail-Way project initiative in St. George Valley, Barbados’s south central area.

ABOUT THE Project PARTNERS:

CULTURUNNERS produces cross-cultural campaigns, exhibitions and journeys, promoting peace-building & sustainable development through art. Launching at MIT in 2014, CULTURUNNERS’ first project was a multi-year artists’ road-trip broadcasting between the United States and the Middle East. It has since grown to encompass large-scale cultural exchange and diplomacy projects, an artist-led media platform, artists’ spaces and partnerships with institutions around the world.

Fresh Milk is an artist-led, non-profit organisation founded in 2011 and based in Barbados. It is a platform which supports excellence in the visual arts through residencies and programmes that provide Caribbean artists with opportunities for development, fostering a thriving art community.

Fresh Milk offers professional support to artists from the Caribbean and further afield and seeks to stimulate critical thinking in contemporary visual art. Its goal is to nurture artists, raise regional awareness about contemporary arts and provide Caribbean artists with opportunities for growth, excellence and success.

 

The Future Centre Trust is a non-governmental organisation focused on raising awareness of environmental impacts to Barbados and the planet with a vision to be “a catalyst for sustainable living today and tomorrow”.  It is the main executing entity for the Barbados Trailway Project – a paved bicycle and pedestrian path located primarily on right-of-way lands of the former Barbados Railway.

This network of multi-purpose walking, hiking, running and cycling trails will provide year round recreational access for both locals and visitors, considerably expanding much needed public green space on the island.

For the past 25 years, Adopt A Stop has provided regional and international companies with a unique opportunity to display their products and services on bus shelters and benches in Barbados. The concept for Adopt A Stop was created by Barbadian Barney Gibbs while studying at Cambridge University. The project was then introduced to the island in 1993 as a socially-conscious way to provide a much-needed amenity. The priority was tropical designs constructed with local materials, placed at prime locations to give maximum impact.

The traveling public has embraced the project. The medium provides popular seating and shade for users; while increasing traffic rates mean drivers and passengers are frequently stopped in front of sponsor’s signage.