CATAPULT | Digital Creative Training

Kingston Creative, Fresh Milk and the American Friends of Jamaica | The AFJ introduce CATAPULT | A Caribbean Arts Grant – a group of six new initiatives supporting Caribbean Creatives. These funding opportunities will increase the visibility of over 1,000 Caribbean-based artists, creatives and cultural practitioners to global audiences, provide much needed financial support, and develop the creative skills of our artists. Now more than ever in light of COVID-19, it is critical to think about artists having an online presence, valuing the work of Caribbean artists, and enabling their growth.

Registration is now open for the CATAPULT Digital Creative Training!


About the CATAPULT Digital Creative Training:

Through these free Digital Creative Training Workshops, creatives will develop essential digital knowledge and business skills to enable them to reach new audiences and markets which as a result of COVID-19 now must be accessed through digital tools and platforms.

Eligibility:

Emerging, mid-career and established creatives working in one or several of the following fields are invited to register: visual arts, sculpture, installation, painting, drawing, craft, dance, theatre, music, performance, photography, new media, gaming, film and animation, curation, and literature. Participants must be nationals of a Caribbean country and be based full-time in the Caribbean region.

Artists, creative entrepreneurs and cultural practitioners based in the following 34 countries are eligible to register:

Anguilla, Antigua & Barbuda, Aruba, The Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curaçao, Dominica, Dominican Republic, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saba, St. Barthelemy, St. Eustatius, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Saint Martin, Sint Maarten, Suriname, Trinidad & Tobago, Turks & Caicos Islands, US Virgin Islands.

The available courses are:

  • Digital Marketing for Creatives – How to harness the strength of the internet and grow your
    audience
  • Social Media Management for Creatives – How to enhance your brand through Social Media
  • Protecting and Benefitting from Your Intellectual Property
  • Project Management for Creatives – Key tools and concepts to better manage your practice
  • Managing Your Money
  • E-Commerce and Online Sales

Artists are now invited to register for as many or as few courses as they wish to take. The six (6) courses are offered at different times to allow for greatest flexibility and artists can choose to take them sequentially or over a period of weeks to suit their schedule. Spaces will be allocated on a first come first served basis.

Spanish, French, and Dutch dates will be opened soon.

Learning will be delivered on the Zoom Webinar platform. Learn more and register below!


Course Name: Digital Marketing for Creatives – How to harness the strength of the internet and grow your audience

We are living in the digital age, with more and more people consuming content, buying art and shopping for creative products online. Don’t be left behind. Digital Marketing is a great way to promote your brand and creative products and services online and through other digital channels. This course will provide Creatives with essential knowledge about digital marketing and how traditional and digital media can work together to create outstanding online presence. If you want to showcase your creativity and reach a wider audience, then this course may be a perfect fit for you.

At the end of the course you should understand:

  • What is Digital Marketing and how it differs from so-called “Traditional Marketing”
  • The importance of knowing who your audience and customers are, what are their needs, and what value you offer them
  • What are the most effective Digital Marketing Channels
  • The right tools available to promote your creative brand online

Available registration dates (Click to register):
September 22, 9AM – 12PM | October 6, 1PM – 4PM | October 20, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.


Course Name: Social Media Management for Creatives – How to enhance your brand through Social Media

Social media is a digital tool that will allow Creatives to quickly develop and share content with the public. The ability to share your artistic content in real time is advantageous in the promotion of creativity and cultural enterprises. This course will help you to understand the importance of social media and how using the right platform to promote your art, brand, product or service will leverage your potential and help artists to thrive.

At the end of the course you should understand:

  • The benefits and limitations of each social media platform as it relates to your business
  • The importance of knowing your target audience and ideal client
  • The importance of story-telling using Social Media
  • Key tools to help you manage your social media account
  • The analytics and be able to track how well you are doing
  • How to translate social media into increased earnings

Available registration dates (Click to register):
September 23, 9AM – 12PM | October 7, 1PM – 4PM | October 21, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.


Course Name: Protecting and Benefitting from Your Intellectual Property

Intellectual Property (IP) impacts individuals and businesses every day. As a creative you should be in the know about the laws relating to patents, trademarks and copyright laws that protect your work. After doing this course you will better understand key concepts around protecting your work, how to secure your rights, especially in the online space.

At the end of the course you should understand:

  • Key legal concepts relating to intellectual property, trademarks, and copyright
  • What can and cannot be protected under the law
  • What options are available to artists to protect their intellectual property
  • Good practice for online management of IP
  • Important Caribbean agencies designed to assist artists in protecting their rights

Available registration dates (Click to register):
September 24, 9AM – 12PM | October 8, 1PM – 4PM | October 22, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.


Course Name: Project Management for Creatives – Key tools and concepts to better manage your practice

Interested in producing a creative product, putting on a performance or staging an event? Or perhaps you would like to work in the field of Arts Management? This course will introduce you to key concepts, methods, and tools critical to the effective management of projects.

At the end of the course you should understand:

  • What are the important steps in managing a creative project, from development, to team building and resourcing to getting approval to the project close out stage
  • How to create an effective schedule
  • How to assess and manage risks to your creative project

Available registration dates (Click to register):
September 29, 9AM – 12PM | October 13, 1PM – 4PM | October 27, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.


Course Name: Managing your Money

Do you want to know how to handle your business finances? This course designed for Creatives will provide an understanding of how to grow your business and properly manage your finances. Get the knowledge you need to make sound financial decisions for your creative business.

At the end of the course you should understand:

  • The benefits of proper record keeping
  • Useful hacks to help you track your income and expenses
  • How to read financial statements and easily create your own

Available registration dates (Click to register):
September 30, 9AM – 12PM | October 14, 1PM – 4PM | October 28, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.


Course Name: E-Commerce and Online Sales

E-Commerce has helped businesses establish wider market presence by providing a cheaper and more efficient means to get their products and services to the client. This introductory course looks at the buying and selling of goods and services using the internet. Discover the new opportunities that may not have been possible before.

At the end of the course you should understand:

  • Key principles and definitions relating to Sales and E-Commerce
  • What payment methods and other tools are available to the Caribbean creative to effectively sell online
  • Security considerations to bear in mind when transacting business online

Available registration dates (Click to register):
October 1, 9AM – 12PM | October 15, 1PM – 4PM | October 29, 9AM – 12PM

After registering you will receive a confirmation email with information about joining the webinar.

CATAPULT | A Caribbean Arts Grant is a COVID-19 relief programme conceptualised by Kingston Creative (Jamaica) and Fresh Milk (Barbados) and funded by the American Friends of Jamaica (USA). Designed as a capacity building initiative it will directly provide financial support to over 1,000 Caribbean artists, cultural practitioners and creative entrepreneurs impacted by the pandemic and working in the themes of culture, human rights, gender, LGBTQIA+ and climate justice.