FRESH MILK XV – The Age of Infobesity with McLean Greaves

FM XV Flyer

On the heels of our last public event, FRESH MILK is pleased to invite you to FRESH MILK XV, which will be held on Thursday, April 10th 2014 from 6:30 – 8:00 pm at the Fresh Milk Art Platform Inc., St. George, Barbados. The evening will feature a talk by our visiting speaker McLean Greaves, a Barbadian-born, Toronto-based expert in digital media and Vice-President of the Interactive division at ZoomerMedia.

The Age of Infobesity:

90 percent of the world’s data has been created in the past two years. With the rise of social media, mobile devices and the latest buzz – the Internet Of Things – humans are facing an unprecedented amount of data to consume. The result: a rapidly shrinking attention span.

Presented by veteran digital media executive McLean Greaves, this talk explains how we got here, the role of digital marketeers in monetizing reduced attention spans, and solutions for future generations where the average North American student now owns 6.7 devices but is increasingly forgetful.

The event is free and open to the public. See our About page for directions.


About McLean Greaves:

McLean Greaves is Vice-President of the Interactive division at ZoomerMedia, based in Toronto Canada. A renowned cross platform veteran, McLean is responsible for leading an integrated digital strategy of the Boomer-targeted company including mobile, social media, SEO and IT infrastructure covering television, radio and print media lines.

Prior to ZoomerMedia, McLean served as the executive producer of the network television series, ZeD, a cutting-edge cross-platform format that landed five Gemini nominations in its inaugural season as well as selection in the prestigious INPUT TV conference (Denmark) and two Leo Awards, including Best Variety Show. His second season followed up with more critical acclaim including Gemini, Webby and a prestigious Emmy® nomination for Advanced Media. Season three landed four Gemini nominations and a Media Person Of The Year nomination at the Western Canadian Music Awards. During this same time, McLean also created and produced Burning To Shine, an intimate documentary on the popular Canadian rapper K-OS collaborating with the CBC Radio Orchestra.

Prior to his foray in television, McLean ran an “afrosomething” start up in New York City where, as founder of the urban dotcom company VMI, he was twice selected as a Silicon Alley “cyber star” by the Village Voice and Virtual City magazines. His new media and television projects have drawn positive reviews from the likes of The New Yorker, Entertainment Weekly, The New York Times, Wired and Crain’s Business Weekly. Former clients include filmmaker Spike Lee, music mogul Sean “P-Diddy” Combs and media giant Time Warner. McLean’s NYC days also included stints as Vice President of Content at HBO’s, Associate New Media Editor at PAPER magazine and frequent contributor to Essence, Vibe, BET Weekend and The Source magazines. As a guest lecturer, McLean has presented at the PBS Technology Conference, Western Canadian Music Awards, New York University, Columbia University School of Business, Pratt Institute and others.

In addition to broadcast and digital media, McLean has written for several magazines including Paper, Globe & Mail Newspaper, Vibe, Essence, The Source and Zoomer.

McLean is a graduate of the British Columbia Institute Of Technology and has served on various boards including NewMedia BC and NextMedia.

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