Video from FRESH MILK XV: The Age of Infobesity with McLean Greaves

We are pleased to share a video from FRESH MILK XV, held on Thursday, April 10th 2014,  which featured a talk titled ‘The Age of Infobesity’ by our visiting speaker McLean Greaves, a Barbadian-born, Toronto-based expert in digital media and Vice-President of the Interactive division at ZoomerMedia.

Thank you to the Caribbean Broadcasting Corporation (CBC), Barbados for recording the event!

The Age of Infobesity:

90 percent of the world’s data has been created in the past two years. With the rise of social media, mobile devices and the latest buzz — the Internet Of Things — humans are facing an unprecedented amount of data to consume. The result: a rapidly shrinking attention span.

Presented by veteran digital media executive McLean Greaves, this talk explains how we got here, the role of digital marketeers in monetizing reduced attention spans, and solutions for future generations where the average North American student now owns 6.7 devices but is increasingly forgetful.

FRESH MILK Participates in International Artist Initiated presented by David Dale Gallery & Studios

Fresh Milk IAI Poster

Fresh Milk is very excited to be traveling to Glasgow to participate in the International Artist Initiated (IAI) project, presented by the David Dale Gallery & Studios as part of The Glasgow 2014 Cultural Programme taking place alongside this year’s Commonwealth Games.

About IAI:

International Artist Initiated is a programme of exhibitions and events devised by David Dale Gallery to coincide with the Glasgow 2014 Commonwealth Games.
Developed over the past year, the project is intended to act as a catalyst for discussion and collaboration between artist initiated projects internationally. The structure of the project is designed to be malleable and open source, in that it can be taken and applied elsewhere with different organisations – not that there is anything particularly ground breaking about the idea, but sometimes simple ideas are the most effective – let’s gather a diverse collection of people with similar interests and see what we can create.

Working with artist initiated, or focussed, organisations from across the six Commonwealth territories, the programme consists of a series of exhibitions and events by the invited organisations that respond to either the context of the Commonwealth Games within Glasgow, or is representative or indicative of contemporary culture within their nation through the lens of an artist-led organisation. The scope and direction of the project is intentionally open and wide – as the strength of this practise is in its breadth of interpretation and invention. Taking place over multiple venues in Glasgow’s east end, International Artist Initiated incorporates visual art exhibitions, public art, events, performance and publications as a celebration of the diversity of self-organised cultural practice internationally.

international artist initiated

The word ‘international’ is a daunting one, and a little bombastic. There is no intention within this project for the selection or execution to be conclusive in any way. The selection of the organisations, has by definition, meant the exclusion of thousands of initiatives – we consider this selection to supplement existing dialogues through opening up another network, another platform.

A self-critical capacity seems to be one of very few universals inherent within artist initiated organisations, and this project has grown its own criteria quite organically. The privilege within this project is the access to the plurality of voices. Fresh eyes that can say ‘yeh, but…’. The six disparate organisations represented within IAI all contribute separate and distinct critical and discursive components to the overall project: considering their own place and histories; the architectonic context within which they’re placed; the cultural historic context in which we work; specific cultural relationships towards the present invitation context; and whether the project can work and grow. Instead of an incessant list of questions, however, what develops is a wonderful narrative of sorts – a cyclical story in which everyone pitches in to embellish.

These contributors are:

Fresh Milk, Barbados
Fillip, Canada
Cyprus Dossier, Cyprus
Clark House Initiative, India
RM, New Zealand
Video Art Network Lagos, Nigeria

Download the IAI Programme as a PDF here.

iai poster

About Fresh Milk’s Contribution:

Exhibitions in the public space
Work by Mark King, Alberta Whittle and Ronald Williams
July 19 – August 3, 2014
Broad Street/Fordneuk Street, Glasgow

Notions of common/wealth versus single/wealth
Discussion and live broadcast
Saturday July 19, 2014
3pm – 5pm (10am – 12pm Barbados time)
David Dale Gallery, Broad Street, Glasgow

Watch it live online here: thisistomorrow.info 

Fresh Milk’s contribution to IAI is in two parts. The first will see the installation of works by three emerging artists on a billboard, on railings and on the surface of the sidewalk. The artists include a recent graduate from the Barbados Community College, Ronald Williams, who’s crisp digital montages critique the stereotype of the black athlete and will be installed on an extended billboard while Mark King’s temporal, geometric, site specific work will be installed on a pavement. Alberta Whittle’s fête (party) posters show the artist masquerading as both man and woman in her critique of gender stereotypes through her engagement with the local fête posters often seen posted throughout Bridgetown, Barbados’ capital city. The posters will be reproduced in multiplies and plastered throughout the streets of Glasgow.

Fresh Milk’s second contribution will be a discursive project called “Notions of common/wealth versus single/wealth”. This dialogical component will provide a platform for representatives of the seven specially invited networks to participate in conversations with each other and the Glaswegian audience. The aim of the conversations will, in part, be to unpack ideas related to the Commonwealth of Nations – the association under which countries gather every four years to celebrate sport in Glasgow in the summer of 2014. The intention is to explore the context of the IAI, as a gathering of Commonwealth Nations, and delve into how that relates to the work we all do as artist led initiatives. The concern is to unpack the Commonwealth as a macro, historical entity and understand our relationship to it, if any, and all that entails. Interrelated are ideas about the definition of wealth and value, both single and common, in our local contexts.

About Fresh Milk’s Participants:

Mark King

Mark King is a multidisciplinary Barbadian visual artist who explores archetypes and social norms. Interested in notions of topography and megalography, Mark makes coded, often satirical work that highlights social phenomena. The son of a former diplomat, Mark has called several places home. Growing up in The Bahamas, Barbados, Belgium, and the United States has left Mark with a unique perspective that directly influences his artistic practice.

Mark holds a Masters of Fine Arts degree in Photography from the Academy of Art University in San Francisco, California. In 2011 the Lucie Foundation handpicked Mark for their apprenticeship program. During the same year he participated in a screen-printing residency at the Frans Masereel Centrum in Kasterlee, Belgium. In 2012 he took part in an artist residency at Alice Yard in Port of Spain, Trinidad. In 2013, he participated in two residencies – Fresh Milk in Saint George, Barbados, and Ateliers ’89 in Aruba for the Mondriaan Foundation’s Caribbean Linked ll. Last year he released his first monograph, ‘Plastic’ through MOSSLESS publishing at The Newsstand in New York. Plastic has gone on to The 2013 New York Art Book Fair at MoMA PS1, The 8Ball Zine Fair, the 2013 I Never Read Art Book Fair in Basel, Switzerland, and The 2014 LA Art Book Fair in the Geffen Contemporary at MOCA.

Mark King’s Artist Statement

My contribution to the Glasgow 2014 Culture Programme is a site-specific work made possible by the access provided by technology. Through virtual and interactive maps I embarked upon an exercise in way-finding from a computer thousands of miles away in Barbados. Through mechanisms such as Google Maps I selected forms present in the architecture and manipulated them to create artworks that draw upon the location where my work will be presented.
I have chosen chalk as my medium due to its ephemeral qualities. The resulting artwork is temporary much like the Commonwealth Games in Glasgow. My hope is that spectators from across the globe will come into direct contact with the piece with chalk from the artwork sticking to their shoes and hitching a ride to the neighboring sports venues. The combination of the elements and foot traffic will slowly eat away at the pigment and ultimately return the site to a state prior to my temporary intervention.

It is unknown whether the work will last for an hour, a day or the duration of the Commonwealth Games.

Alberta Whittle

Alberta Whittle is a Barbadian artist, currently based between South Africa, Glasgow and Barbados. She has undertaken residencies at CESTA (Czech Republic), Market Gallery (Scotland), Collective Gallery (Scotland), Fresh Milk (Barbados), Greatmore Studio and The Bag Factory in South Africa.

She choreographs interactive installations, interventions and performances as site-specific artworks in public and private spaces, including at the Royal Scottish Academy (Scotland) and has exhibited in various solo and group shows in Europe, the Caribbean and South Africa, including at the CAS Gallery, University of Cape Town in March 2013 and in ‘WHERE WE’RE AT! Curated by Christine Eyene in Brussels in June 2014. Her practice is concerned with the construction of stereotypes of race, nationality and gender, considering the motivation behind the perpetuation and the different forms in which they are manifested.

Alberta Whittle’s Artist Statement

“Violence is man re-creating himself”.[1] 

“…Pon bed pon floor against wall
We sex dem all till dem call mi
Im de girls dem sugar dats all
Welcome de king of de dancehall…” [2]

I am interested in the conflict between historical images of the Other and the African Diaspora’s notions of the Self. The spectacle of racial differences relies on a language of bleak oppositions to confirm stereotypes. In Black Skin / White Masks, Frantz Fanon, observed that in colonial discourse “native” peoples are not positioned within the psychoanalytic structure of the Self and Other, but are relegated to the universe of objects, where they remain beyond the limits of cultural intelligibility.Focusing on the concept of subjective portraiture, both as art historical genre and public identity, my research has prompted me to interrogate the potential of Barbadian fete posters[3] as a means of regaining subjectivity.

3. jeans vs leggings-text-new

Whilst undertaking a residency at Fresh Milk in 2012, I began a series of digital collages, exploring the production and distribution of fete posters in Barbados. Fete posters are a platform for social commentary, highlighting the acute disparity between gender roles in Barbados, where these representations appear frozen. The posters advertising these “fetes” set the tone and introduce the hosts / hostesses.  Each poster must present a selection of portraits of the hosts / hostesses, who enact a series of set poses, often sexually provocative or stereotypically hypermasculine. There are exceptions to this trope, where we are presented with more family-oriented fetes or fetes, which present a more Afro-centric or Rastafarian ideology. However, despite attempts to present themselves as rigidly heterosexual, there are elements of homoeroticism, identified through pose, adornment and dress. Designed to reflect certain ideals, these posters have evolved to reflect a specific format, which typically utilises certain poses, typography, set design and phrases, presenting a fantastical landscape punctuated with exotic animals, signifiers of wealth, including mansions, enormous bundles of cash money, expensive liquor, cars and motorbikes. They are papered on walls throughout the urban and pastoral landscape and also use Facebook as a stage. Drawing from Dancehall and Hip Hop culture, they have become sites to define identity and project capitalist ideals.

Assuming a number of different roles, adorning myself in gendered forms of surface design I masquerade as both male and female. Through adopting specific gestures and poses, I attempt to ape the hypersexualised presentations of gender, which are rife in Dancehall culture. These posters provide an opportunity for individuals to present a portrait of themselves for the public to interpret, dismember and enjoy. The creation of this form of portrait photography can be considered a form of documentary realism, which offers a conflicting viewpoint from the stereotypical portrayals of the Other.

[1] Fanon, Frantz, (2001), “The Wretched of the Earth”, London: Penguin

[2] Beenie man lyrics from “King of the Dancehall,” http://www.azlyrics.com/lyrics/beenieman/kingofthedancehall.html

[3] “Fetes” are parties held at a variety of locations in Barbados, from private homes, bars, nightclubs, to parks and beaches. They are rarely ticketed, usually inexpensive and often free. They can be hosted by anyone, who can secure the venue, organise the DJs, and provide a bar to ensure the party is “HYPE”. “HYPE”, is a colloquial phrase, meaning cool, fun or popular.

Ronald Williams

Born in Bridgetown, Barbados in 1990, multimedia artist Ronald Williams developed an interest in art from a very young age.  His art education at the Barbados Community College’s Fine Arts program forced him to view art as a powerful cog in society. Currently, Ronald’s work focuses on race and sociology. He volunteers at the Fresh Milk Art Platform Inc. as part of the editorial team of the Fresh Milk Books initiative.

Ronald Williams’ Artist Statement

My collages investigate the role that sports and the black athlete play in society. I manipulate popular based imagery to compose computer-generated images that explore sports, perceptions, stereotypes and fantasies about the black athlete or figure, conceptually becoming deliberately self-contradictory as the stereotype is simultaneously celebrated and criticized. The work is designed as a large-scale poster to be installed on a billboard as an adhesive decal similar to how the image of the modern sportsman is represented.

Annalee Davis

Annalee Davis 

Annalee Davis is a Visual Artist and creative activist living and working in Barbados. Since 2011, Annalee has been the founding director of the artist-led initiative – The Fresh Milk Art Platform Inc. An experiment, a cultural lab and an act of resistance, Fresh Milk supports excellence among emerging contemporary creatives locally, throughout the Caribbean, its diaspora and internationally. Located on a working dairy farm and a former sugar cane plantation, Fresh Milk is a nurturing entity; transforming a once exclusive space to become a freely accessible platform with programming supportive of new modes of thinking and engaging. Annalee is a part-time tutor in the BFA programme at the Barbados Community College.  For more on her practice, visit her website and view the Fresh Milk site here.

mario caro

Mario Caro

Mario A. Caro is a researcher, curator, and critic of contemporary art, having published widely on the history, theory, and criticism of contemporary Indigenous arts. He is currently an assistant professor in the John W. Draper Interdisciplinary Graduate Program at New York University.

His work within the academy complements his endeavors to further global cultural exchange. He is on the board of various organizations focused on art residencies and is the current president of Res Artis, an international network of residencies focused on promoting the worldwide mobility of artists. Mario is the moderator for Fresh Milk’s discursive component as part of the IAI.

FRESH MILK XVI Video

Check out our video from FRESH MILK XVI, the Barbados book launch for Robert & Christopher Publishers‘ (R&C) latest title, See Mere Here: A Survey of Contemporary Self-Portraits from the Caribbean, edited by Melanie Archer and Mariel Brown.

The event presented a small exhibition and panel discussion with the Barbadian artists featured in the publication – Ewan Atkinson, Annalee Davis, Joscelyn Gardner and Sheena Rose – and editor Melanie Archer, moderated by Barbadian artist Russell Watson.

Thanks to Sammy Davis for shooting and editing this video!

FRESH MILK XVI: Book Launch and Conversation for ‘See Me Here’

FM XVI Flyer - Final

The Fresh Milk Art Platform is pleased to invite you to our last public event before our summer break, FRESH MILK XVI – the Barbados book launch for Robert & Christopher Publishers’ (R&C) latest title, See Mere Here: A Survey of Contemporary Self-Portraits from the Caribbean, edited by Melanie Archer and Mariel Brown. The event will feature a small exhibition and panel discussion with the Barbadian artists featured in the publication – Ewan Atkinson, Annalee Davis, Joscelyn Gardner and Sheena Rose – and editor Melanie Archer, moderated by Barbadian artist Russell Watson.

See Me Here will be available for purchase at Fresh Milk on the night of the launch at a discounted price of $100 BBD, and thereafter at $110 BBD. The book has also been added to the collection in the on-site Colleen Lewis Reading Room (CLRR). In the spirit of celebrating this ever expanding archive of beautiful and critical publications, there will also be a short presentation on our new initiative Fresh Milk Books, introducing the team and sharing ways in which the public can get involved with this space for the interactive exploration of the CLRR.

FRESH MILK XVI takes place Thursday, June 26, 2014 from 6:30-8:00 pm at the Fresh Milk Studio, St. George (directions can be found here) and is free and open to the public.

See Me Here_book cover 720

About See Me Here

See Me Here is the second book in R&C’s thematic explorations of contemporary art in the Caribbean – it follows the imprint’s successful first title, Pictures from Paradise (2012), which was picked up for distribution by North America’s most prestigious art book distributor, and is also being made into a major exhibition in Toronto, Canada, in May.

See Me Here calls attention to recent directions in self portraiture throughout the region, by focusing on artists who frequently or significantly use their physical selves, or those to whom they are linked by blood or significant experience, as an avenue for exploration and expression. In so doing, the book asks: How do we really see ourselves? How accurate is the image we present? What formative roles do our cultures and upbringings play? And, what role does the Caribbean as a physical and mental space have in the creation and perception of our own personal, visual identities?

Edited by Melanie Archer and Mariel Brown, See Me Here features a critical essay by Marsha Pearce, and more than 380 images from 25 artists. These works range across a variety of media, from drawing and painting to photography, sculpture, installation and performance. Eleven of these artists – Akuzuru, Ashraph, Susan Dayal, Michelle Isava, Jaime Lee Loy, Che Lovelace, Joshua Lue Chee Kong, Steve Ouditt, Irénée Shaw, Roberta Stoddart and Dave Williams – are from or are based in Trinidad & Tobago. The book’s other artists – Ewan Atkinson, James Cooper, John Cox, Renee Cox, Annalee Davis, Laura Facey, Joscelyn Gardner, Lawrence Graham-Brown, Anna Ruth Henriques, Nadia Huggins, O’Neil Lawrence, Olivia McGilchrist, Sheena Rose, and Stacey Tyrell – are either based in the Caribbean or have ties to the region, which are addressed through their works selected for the book.

About the Presenting Artists

 

Ewan Atkinson:

Ewan Atkinson was born in Barbados in 1975. He received a BFA from the Atlanta College of Art and an MA in Cultural Studies at the University of the West Indies, Cave Hill.  He has exhibited in regional and international exhibitions including the 2010 Liverpool Biennial, “Wrestling with the image: Caribbean Interventions” at the Art Museum of the Americas in Washington DC, and “Infinite Islands” at the Brooklyn Museum in New York.

Atkinson is the coordinator of the BFA in studio art at the Barbados Community College where he co-founded the Punch Creative Arena, an initiative for creative action based in the college gallery. An arts educator for over a decade, he is also on the executive board of Fresh Milk, a Caribbean non-profit, artist-led, creative support organization. Atkinson also works as a freelance illustrator and designer.

Annalee Davis:

Annalee Davis is a Visual Artist living and working in Barbados. She has been exhibiting her work regionally and internationally since 1989. She works part-time as a tutor in the BFA programme at the Barbados Community College.

Her explorations of home, longing and belonging question parameters that define who belong (and who doesn’t) in contemporary Caribbean society, exposing tensions within the larger context of a post-colonial history while observing the nature of post-independent (failing?) Caribbean nation-states.

In 2011, Annalee founded and now directs the artist-led initiative The Fresh Milk Art Platform Inc. An experiment, a cultural lab and an act of resistance, Fresh Milk supports excellence among contemporary creatives in the Caribbean, its diaspora and internationally.

 

Joscelyn Gardner:

Joscelyn Gardner was born in Barbados and lived there until 2000 when she moved to Canada. She now teaches Fine Art at Fanshawe College in London, Ontario, and works as an artist between Canada and the Caribbean. She holds an MFA degree from the University of Western Ontario and her work has been exhibited widely in solo exhibitions in the USA, Canada, Spain, and the Caribbean, and in numerous international exhibitions including the Sao Paulo Biennials and major European and Latin American printmaking biennials.

Recent awards include the Biennial Grand Prize at the 7th International Contemporary Printmaking Biennial in Quebec (2011), awards at the Open Studio National Printmaking Awards (Toronto, 2012) and the 22nd Maximo Ramos International Biennial Award for Graphic Arts (Spain, 2012), and a Canada Council for the Arts grant for a major research project in the UK (2013). Gardner’s work is found in many public and private collections and can be viewed on her website.

Sheena Rose:

Born in 1985, Sheena Rose has a BFA from the Barbados Community College. Rose’s work is comprised of hand drawn animation combined with photographs, mixed media, transfers and comic strips. The animations have a surreal quality and deal with daily life, space and the stereotype of her country.

Rose has exhibited extensively, both regionally and internationally. Her work has been shown at Real Art Ways, Hartford Connecticut, Queens Museum, New York, Uitnodiging Amsterdam, Holland, Havana Biennial, Cuba, ACIA, Madrid, Spain, Art Museum of the Americas, Washington, D.C, Greatmore Art Studios, Cape Town, SA, International Curator Forum, Bristol, England, CMAC, Martinique, Museo de Arte, Contemporaneo de Puerto, Puerto Rico, Kentucky Museum of Art & Craft, Kentucky, US, Aruba Biennial, Aruba, Panama Biennial del Sur, Panama and Alice Yard, Port of Spain, Trinidad.

_________________________________________________

About Robert & Christopher Publishers

Robert & Christopher Publishers (R&C) is a Trinidad-based art book imprint. R&C’s primary concern in its art series is to produce quality books that document and elucidate our Caribbean story, as seen through the eyes of Caribbean artists. R&C aims to produce the highest quality of relevant art books that will be accessible to a wide reading and creative audience in Trinidad and Tobago, the Caribbean and internationally.

Robert & Christopher’s mission is to help open up critical dialogue for and amongst Caribbean people, and to explore and record the work of regional artists from a local perspective. By keeping a low price point on all their titles, R&C aims to create go-to texts that are accessible to artists, students of art, art lovers, and critics within the region. And, by maintaining high intellectual and production standards, R&C aims to appeal to international art and publishing markets.

In addition to See Me Here, Robert & Christopher has also published: Pictures from Paradise: A Survey of Contemporary Caribbean Photography, Che Lovelace: Paintings 2004 – 2008, Meiling: Fashion Designer and Barbara Jardine: Goldsmith.

A Review of FRESH MILK XV – The Age of Infobesity

Visual artist Ronald Williams reviews Fresh Milk’s last event, FRESH MILK XV, which took place April 10, 2014 at The Milking Parlour Studio.

Photographs by Dondré Trotman.

McLean Greaves presenting 'The Age of Infobesity'. Photograph by Dondré Trotman.

McLean Greaves presenting ‘The Age of Infobesity’. Photograph by Dondré Trotman.

On Thursday April 10th, McLean Greaves, renowned media industry veteran took centre stage at FRESH MILK XV. He presented a brief, but ironically informative, lecture entitled ‘The Age of Infobesity’. Derived from the medical condition obesity, where there is an unhealthy excess of body fat, infobesity refers to an overabundance of information which can have dire physical and cognitive effects.

According to McLean, when we gain information it triggers a high reward center in our brains—the same area that responds to pleasurable stimuli like food and sex. This combination of high reward value and the availability of social media devices make information extremely addictive. Our information craving is evident in everyday life; from hours spent obsessively playing social media games to the average office worker checking their email 30-40 times an hour.

The fact that the media industry is well aware of our addiction and readily exploits it is perhaps more disturbing. It is now widespread knowledge that many, if not all of our online activities are being observed, but the internet itself is designed to distract us. The time spent on sites, the amount of words most likely to be read on a page, the most click-worthy zones on our screens; it is all monitored. McLean states that as a result, the search engines, pop-ups and pop-unders are tailored to suit our individual internet presence, as if catered by some omnipotent being.

However, he is quick to point out that this godlike entity is one of a sinister nature. Given the statistics he presented, I would have to agree with him. The average attention span of humans has fallen 33% since 2000, from 12 seconds to 8 seconds – To put that into perspective, a goldfish’s attention span is 9 seconds long. McLean continues to say that not only has our ability to focus been affected, but our face to face social interactions have suffered as well. Just 5 hours of internet surfing changes the way the brain works, with the decision making and problem solving areas of the brain showing less activity.

Furthermore, according to McLean, the average American teen owns 6.7 devices (slightly less for the Caribbean) and is almost constantly connected to the information network, making them the most susceptible to the effects of infobesity. Quite understandably, as this is the internet age—the only age many young people have grown up in—the older generation’s attention span is more resilient than that of the youth. Needless to say, this does not bode well for the future as projected productivity levels will decrease while stress levels increase. However, the situation does not need to be tragic, as solutions lie in the problem.

There are various programs which control and monitor the time expended on computer activities, and while still controversial, video games have shown promise in the effort to increase the attention span in children. Like any addiction, or even a medical condition like obesity, it takes time and discipline to correct. As we are well into this age of infobesity, it would seem wise to utilize the technology to solve our problems, rather than fight a seemingly unwinnable war.

_________________________________________________

About Ronald Williams:

portrait

Born in Bridgetown, Barbados in 1990, multimedia artist Ronald Williams developed an interest in art from a very young age.  His art education in the Barbados Community College’s Fine Arts program forced him to view art as a powerful cog in society. Currently, Williams’ work focuses on race and sociology, investigating how sports and the black athlete fit into popular culture. Ronald manipulates popular imagery to compose computer generated images, using digital collage to speak about a multiplicity of issues, i.e. society’s perceptions, stereotypes, fantasies and various nuances about the black athlete.