We are pleased to share a video from FRESH MILK XV, held on Thursday, April 10th 2014,  which featured a talk titled ‘The Age of Infobesity’ by our visiting speaker McLean Greaves, a Barbadian-born, Toronto-based expert in digital media and Vice-President of the Interactive division at ZoomerMedia.

Thank you to the Caribbean Broadcasting Corporation (CBC), Barbados for recording the event!

The Age of Infobesity:

90 percent of the world’s data has been created in the past two years. With the rise of social media, mobile devices and the latest buzz — the Internet Of Things — humans are facing an unprecedented amount of data to consume. The result: a rapidly shrinking attention span.

Presented by veteran digital media executive McLean Greaves, this talk explains how we got here, the role of digital marketeers in monetizing reduced attention spans, and solutions for future generations where the average North American student now owns 6.7 devices but is increasingly forgetful.